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How can brands ensure their video ads don’t show up on fake news sites?

What can brands do to protect themselves against ad fraud?

How can marketers use video to influence purchase intent, brand sentiment, and sales? Continue reading “Grab Your Spot Today for story.tech Chicago” »

Infographic: Driving Deeper Engagement With Consumers Using Mobile Video

Mobile-Video-Advertising-Infographic-1

It wasn’t too long ago that marketers perceived video advertising as simply an awareness tool. On a similar note, the marketing field was deemed only a branding play.

But times have changed.

Today’s Chief Marketing Officers are under constant pressure to make a tangible impact on revenue on top of building loveable brands. Just as more is expected from today’s head of marketing, the modern CMO asks more from video.

Continue reading “Infographic: Driving Deeper Engagement With Consumers Using Mobile Video” »

Ask the Experts: How Can Brands Make Sure Their Ads Show Up in Brand Safe Environments

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We interviewed our story.tech panelists on all things digital advertising and we’re sharing it with you here on the blog. Click through to our previous interviews here, here, here, and here.


With recent reports of advertisements appearing alongside less-than-flattering content, brand safety concerns have been a hot topic in the digital advertising world. Brands are stuck between a rock and a hard place. They want to be where their consumers are, but they’ve also become increasingly aware of the risks they take when advertising in environments driven by user-generated content.

Although both Google and Facebook have responded to concerns about brand safety, advertisers are beginning to realize they have alternatives. Continue reading “Ask the Experts: How Can Brands Make Sure Their Ads Show Up in Brand Safe Environments” »

Ask the Experts: How Can Marketers Use Video Throughout the Buyer Journey?

video-experts-customer-journey


We interviewed our story.tech panelists on all things digital advertising and we’re sharing it with you here on the blog. Click through to our previous interviews here, here, and here.


Video is often used as just an awareness tactic. But thanks to more advanced technology, the data gathering and targeting capabilities in digital advertising have provided the opportunity for more sophisticated campaigns.

What does this mean? Gone are the days of the annual campaign. Now, brands can create a variety of content that engages users based on their position in the buyer journey. This opens the door for marketers to use video to go beyond just awareness and also drive intent, consideration, and even direct sales. Continue reading “Ask the Experts: How Can Marketers Use Video Throughout the Buyer Journey?” »

Ask the Experts: How Do You Define Measurement and Engagement in Video Advertising?

video-experts-measurement-engagement


We interviewed our story.tech panelists on all things digital advertising and we’re sharing it with you here on the blog. Click through to our previous posts here and here.


One could say the advertising industry is going through growing pains when it comes to measurement.

Due in part to limited targeting options from television advertising, video has long been considered just an awareness tactic by marketers. Now, enhanced technology provides marketers with better targeting capabilities, enabling them to tailor the video content they serve based on a viewer’s familiarity with the brand, product preferences, and readiness to buy. This allows advertisers to impact all stages of the customer journey with video and more directly influence lower funnel KPI’s — including sales. Continue reading “Ask the Experts: How Do You Define Measurement and Engagement in Video Advertising?” »

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