As we mentioned in our previous blog post 5 Video Trends That Deserve Marketers’ Attention, video became a top investment priority for marketers in 2017 with digital representing 37% of total US media spending and video seeing double-digital growth.
With the rise of new video formats, video will continue to evolve. We will see more virtual reality, live video, 360 video, and targeted content formats as we go through the year. Here are three brands that recently got our attention by engaging consumers with these new video formats:
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