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3 Brands Experimenting With New Video Formats

As we mentioned in our previous blog post 5 Video Trends That Deserve Marketers’ Attention,  video became a top investment priority for marketers in 2017 with digital representing 37% of total US media spending and video seeing double-digital growth.

With the rise of new video formats, video will continue to evolve. We will see more virtual reality, live video, 360 video, and targeted content formats as we go through the year. Here are three brands that recently got our attention by engaging consumers with these new video formats:
Continue reading “3 Brands Experimenting With New Video Formats” »

5 Amazing Video Ads From 2016 You’ve Got to Watch

As we approach the end of the year, we want to pay tribute to some of the ads that had a powerful effect on us. Some of them are emotional and some are funny, but one thing remains consistent from ad to ad: great storytelling. As you’ll see in the examples below, great storytelling makes an emotional impact and pulls the viewer into the brand to entice them to learn more. Each of these ads did that in some way, and for that reason, they were some of the most memorable of 2016. Continue reading “5 Amazing Video Ads From 2016 You’ve Got to Watch” »

Video Ad of The Week: SodaStream Parodies Game of Thrones “Shame” Scene

SodaStream is an Israeli drinks company that uses carbonation technology to transform still water to sparkling water in seconds. It also gives the flexibility to adjust the fizziness and flavor of the water according to personal taste. Besides the ease of turning water into sparkling, Soda Stream also has the aim to save the earth by its reusable bottles. In the fun Game of Thrones Parody SodaStream raises awareness to plastic waste. Continue reading “Video Ad of The Week: SodaStream Parodies Game of Thrones “Shame” Scene” »

Video Ad of The Week: Muscle Milk is Here To Help You With Your Training

Muscle Milk is among the most trusted and recognized sports nutrition brands in the U.S. Its new ad campaign promises to elevate everyday performance by providing premium protein products and helping people live and perform better. In the spot Lean On Me, Muscle Milk illustrates this message in a fun way. Continue reading “Video Ad of The Week: Muscle Milk is Here To Help You With Your Training” »

Video Ad of The Week: Macy’s Thanksgiving Day Parade Celebrates 90th Anniversary

The most popular holiday parade in America, the Macy’s Thanksgiving Day Parade is 90 years old. To celebrate the parade, Macy’s and BBH NY released the “Old Friends” ad. The heartwarming 90-second ad illustrates one man’s connection to the parade throughout his life. Continue reading “Video Ad of The Week: Macy’s Thanksgiving Day Parade Celebrates 90th Anniversary” »

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