According to eMarketer, back-to-school spending is on a steady climb — up to $828.81 billion in the U.S. last year. More than ever, consumers are turning to digital video to research products before hitting the stores.
It’s a major opportunity for video advertisers. But even still, many campaigns miss the mark due to bad targeting, unpredictable viewability, and vanity metrics that mask poor performance.
Read on to see how you can avoid common mistakes and take advantage of this important retail season. Continue reading “3 Tips for Successful Back-to-School Video Ads” »