3 Tips for Successful Back-to-School Video Ads

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According to eMarketer, back-to-school spending is on a steady climb — up to $828.81 billion in the U.S. last year. More than ever, consumers are turning to digital video to research products before hitting the stores.

It’s a major opportunity for video advertisers. But even still, many campaigns miss the mark due to bad targeting, unpredictable viewability, and vanity metrics that mask poor performance.

Read on to see how you can avoid common mistakes and take advantage of this important retail season. Continue reading “3 Tips for Successful Back-to-School Video Ads” »

How to Use Video at Each Stage of the Funnel

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Advertisers have long understood the value of video in getting their brand stories across, and it’s why they’ve traditionally invested the lion’s share of their budgets in TV. After all, nothing quite matches the combination of sight, sound, and motion for grabbing people’s attention. Plus, our consumption patterns prove that consumers simply prefer video over other types of marketing.

Yahoo! Research reports that in-stream video delivers a 53% brand recall, far higher than any other ad format. Consumers watch nearly 7 billion videos on Facebook and YouTube each day.

On top of that, these stats from the 2015 Animoto Online and Social Video Marketing Study say it all:

  • 4 times as many consumers would rather watch a video about a product than read about it.
  • 1 in 4 consumers actually lose interest in a company if it doesn’t have video.
  • Customers are nearly 50% more likely to read email newsletters that include links to video.
  • 4 in 5 consumers say a video showing how a product or service works is important.

Continue reading “How to Use Video at Each Stage of the Funnel” »

How Brands Should Use 360° Video in Their Customer Journeys

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Interest in 360° video and virtual reality is on the rise among brands who want to create an immersive storytelling experience. Marketers aren’t alone; consumers are just as intrigued.

According to eMarketer, 53% of consumers find 360° video a positive and memorable experience, and more than ⅓ say they would be more likely to engage with a 360° video versus a traditional video ad. With Twitter’s launch of 360° streaming support for Periscope, Facebook’s 360° video support, and the popularity of products like GoPro, awareness for this content type is likely to rise and the format will become more mainstream.

In this post, we explore how brands should use 360° video for their customer journeys: Continue reading “How Brands Should Use 360° Video in Their Customer Journeys” »

You, Me, and the Medicis

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Ever notice that people always thank “the Academy” when they win an Oscar?

I happen to know someone who is a member of the Academy — my brother Nathan. He created the technology for characters like Shrek, Dragon, Donkey, Kung Fu Panda, and many others at Dreamworks. A thoughtful observer of culture, art, and technology, he recently wrote something to me that got me thinking:

“The pace at which our culture is absorbing and building on new technology for artistic and cultural expression makes the Renaissance look like a knitting circle. And advertising is inseparable from that today, just as the great masters of the arts of the past depended on their benefactors.”

He’s right. We live in a time of dizzying change in journalism, art, and cultural expression, and of dizzying change in the advertising technologies that support and enable our means of expression. Continue reading “You, Me, and the Medicis” »

5 Ways to Nail Your Digital Video Advertising Strategy

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According to eMarketer, digital video ad spending topped $10 billion in 2016 and is on track to approach $18 billion by 2020. This anticipated growth shows that video is a popular medium among marketers. But, it’s still somewhat of a new frontier.

Issues like ad blocking and fraud complicate the space, and marketers are still working to keep up with this quickly-evolving industry and develop their play books for success.

Luckily, some initial best practices have emerged. Use these tips below to shape your digital video advertising strategy: Continue reading “5 Ways to Nail Your Digital Video Advertising Strategy” »