Our team has been speaking about this concept internally a great deal recently. Does the title of this editorial sound like a love story? The thesis of this editorial happens to be a love story between brand and consumer.
I propose that Viral Videos have a greater emotional imprint on your consumer than a traditional video advertisement. A Viral Video shows your brand has a heart and can connect on the human level. I have noticed this trend increasing in 2012 and would like to highlight a few examples.