With recent reports of advertisements appearing alongside less-than-flattering content, brand safety concerns have been a hot topic in the digital advertising world. Brands are stuck between a rock and a hard place. They want to be where their consumers are, but they’ve also become increasingly aware of the risks they take when advertising in environments driven by user-generated content.
Although both Google and Facebook have responded to concerns about brand safety, advertisers are beginning to realize they have alternatives. Continue reading “Ask the Experts: How Can Brands Make Sure Their Ads Show Up in Brand Safe Environments” »