Ask the Experts: How Can Brands Make Sure Their Ads Show Up in Brand Safe Environments

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We interviewed our story.tech panelists on all things digital advertising and we’re sharing it with you here on the blog. Click through to our previous interviews here, here, here, and here.


With recent reports of advertisements appearing alongside less-than-flattering content, brand safety concerns have been a hot topic in the digital advertising world. Brands are stuck between a rock and a hard place. They want to be where their consumers are, but they’ve also become increasingly aware of the risks they take when advertising in environments driven by user-generated content.

Although both Google and Facebook have responded to concerns about brand safety, advertisers are beginning to realize they have alternatives. Continue reading “Ask the Experts: How Can Brands Make Sure Their Ads Show Up in Brand Safe Environments” »

Ask the Experts: How Can Marketers Use Video Throughout the Buyer Journey?

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We interviewed our story.tech panelists on all things digital advertising and we’re sharing it with you here on the blog. Click through to our previous interviews here, here, and here.


Video is often used as just an awareness tactic. But thanks to more advanced technology, the data gathering and targeting capabilities in digital advertising have provided the opportunity for more sophisticated campaigns.

What does this mean? Gone are the days of the annual campaign. Now, brands can create a variety of content that engages users based on their position in the buyer journey. This opens the door for marketers to use video to go beyond just awareness and also drive intent, consideration, and even direct sales. Continue reading “Ask the Experts: How Can Marketers Use Video Throughout the Buyer Journey?” »

Ask the Experts: How Do You Define Measurement and Engagement in Video Advertising?

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We interviewed our story.tech panelists on all things digital advertising and we’re sharing it with you here on the blog. Click through to our previous posts here and here.


One could say the advertising industry is going through growing pains when it comes to measurement.

Due in part to limited targeting options from television advertising, video has long been considered just an awareness tactic by marketers. Now, enhanced technology provides marketers with better targeting capabilities, enabling them to tailor the video content they serve based on a viewer’s familiarity with the brand, product preferences, and readiness to buy. This allows advertisers to impact all stages of the customer journey with video and more directly influence lower funnel KPI’s — including sales. Continue reading “Ask the Experts: How Do You Define Measurement and Engagement in Video Advertising?” »

Ask the Experts: What Have You Learned From Two-Way Conversations With Customers?

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We interviewed our story.tech panelists on all things digital advertising and we’re sharing it with you here on the blog. Click through to our previous post here.


Digital advertising provides better performance metrics and real-time campaign feedback from consumers. This has allowed marketers to be more nimble with how they approach video than ever before.

One way advertisers collect customer feedback is by using video to start a two-way conversation with viewers by placing surveys at the end of their content. Continue reading “Ask the Experts: What Have You Learned From Two-Way Conversations With Customers?” »

Ask the Experts: What is Video Storytelling Best Used For?

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From Boston to Atlanta, we traveled across the country this year to meet with some of the industry’s best and brightest video advertisers for story.tech — our national roadshow.

We had a blast learning from our expert panelists and meeting so many talented ad professionals. Before each event, we got a chance to meet with our panelists and pick their brains. We knew they’d share a ton of smart stuff, so we filmed the interviews so you can learn right along with us.

Stay tuned over the next month as we share the interviews here on the blog and on our YouTube channel. Continue reading “Ask the Experts: What is Video Storytelling Best Used For?” »

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