ViralGains is Now TAG Verified

Tag-Verification-Blog-Header

In the U.S. alone, ad fraud costs the digital advertising industry $31 billion each year. Given the scale of the threat and potential consequences for brands, ViralGains proactively manages the issue by maintaining a quality supply chain and seeking out partnerships with organizations who work to solve problems around privacy, malware, piracy, and transparency.  

Today, we are pleased to announce another key partnership. We’ve been validated by Trustworthy Accountability Group (TAG), an advertising initiative that fights fraudulent activity in the digital advertising supply chain. Harini Kodey will be our Chief Compliance Officer and oversee our quarterly reviews to ensure we continue to stay up to date with TAG standards.  Continue reading “ViralGains is Now TAG Verified” »

Join ViralGains for story.tech in NYC and LA!

story-tech-nyc-la

Can you tell what a brand’s message is based on just two seconds of its video ad? Probably not, but it turns out that two-second views (of half the ad on screen) are the industry standard for viewability.

The industry needs better ways to measure video engagement, solutions to mitigate ongoing issues like ad fraud, and ways to achieve real business value and authentic connections with consumers through video at every stage of the customer journey. Continue reading “Join ViralGains for story.tech in NYC and LA!” »

3 Tips for Successful Back-to-School Video Ads

3-Tips-for-Successful-Back-to-School-Video-Ads

According to eMarketer, back-to-school spending is on a steady climb — up to $828.81 billion in the U.S. last year. More than ever, consumers are turning to digital video to research products before hitting the stores.

It’s a major opportunity for video advertisers. But even still, many campaigns miss the mark due to bad targeting, unpredictable viewability, and vanity metrics that mask poor performance.

Read on to see how you can avoid common mistakes and take advantage of this important retail season. Continue reading “3 Tips for Successful Back-to-School Video Ads” »

How to Use Video at Each Stage of the Funnel

Video-Funnel

Advertisers have long understood the value of video in getting their brand stories across, and it’s why they’ve traditionally invested the lion’s share of their budgets in TV. After all, nothing quite matches the combination of sight, sound, and motion for grabbing people’s attention. Plus, our consumption patterns prove that consumers simply prefer video over other types of marketing.

Yahoo! Research reports that in-stream video delivers a 53% brand recall, far higher than any other ad format. Consumers watch nearly 7 billion videos on Facebook and YouTube each day.

On top of that, these stats from the 2015 Animoto Online and Social Video Marketing Study say it all:

  • 4 times as many consumers would rather watch a video about a product than read about it.
  • 1 in 4 consumers actually lose interest in a company if it doesn’t have video.
  • Customers are nearly 50% more likely to read email newsletters that include links to video.
  • 4 in 5 consumers say a video showing how a product or service works is important.

Continue reading “How to Use Video at Each Stage of the Funnel” »

How Brands Should Use 360° Video in Their Customer Journeys

360-video-2

Interest in 360° video and virtual reality is on the rise among brands who want to create an immersive storytelling experience. Marketers aren’t alone; consumers are just as intrigued.

According to eMarketer, 53% of consumers find 360° video a positive and memorable experience, and more than ⅓ say they would be more likely to engage with a 360° video versus a traditional video ad. With Twitter’s launch of 360° streaming support for Periscope, Facebook’s 360° video support, and the popularity of products like GoPro, awareness for this content type is likely to rise and the format will become more mainstream.

In this post, we explore how brands should use 360° video for their customer journeys: Continue reading “How Brands Should Use 360° Video in Their Customer Journeys” »

1 2 3 124