Advertisers have long understood the value of video in getting their brand stories across, and it’s why they’ve traditionally invested the lion’s share of their budgets in TV. After all, nothing quite matches the combination of sight, sound, and motion for grabbing people’s attention. Plus, our consumption patterns prove that consumers simply prefer video over other types of marketing.
Yahoo! Research reports that in-stream video delivers a 53% brand recall, far higher than any other ad format. Consumers watch nearly 7 billion videos on Facebook and YouTube each day.
On top of that, these stats from the 2015 Animoto Online and Social Video Marketing Study say it all:
- 4 times as many consumers would rather watch a video about a product than read about it.
- 1 in 4 consumers actually lose interest in a company if it doesn’t have video.
- Customers are nearly 50% more likely to read email newsletters that include links to video.
- 4 in 5 consumers say a video showing how a product or service works is important.