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ViralGains is Now TAG Verified

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In the U.S. alone, ad fraud costs the digital advertising industry $31 billion each year. Given the scale of the threat and potential consequences for brands, ViralGains proactively manages the issue by maintaining a quality supply chain and seeking out partnerships with organizations who work to solve problems around privacy, malware, piracy, and transparency.  

Today, we are pleased to announce another key partnership. We’ve been validated by Trustworthy Accountability Group (TAG), an advertising initiative that fights fraudulent activity in the digital advertising supply chain. Harini Kodey will be our Chief Compliance Officer and oversee our quarterly reviews to ensure we continue to stay up to date with TAG standards.  Continue reading “ViralGains is Now TAG Verified” »

ViralGains Selected for Unilever’s Foundry 50 at Cannes Lions Innovation

We are thrilled to announce that ViralGains has been selected for Unilever’s Foundry 50 at Cannes Lions Innovation. The Foundry 50 is Unilever’s search for the world’s leading marketing technology startups and ViralGains was selected as a top innovator for the category Engaging Millennials. Continue reading “ViralGains Selected for Unilever’s Foundry 50 at Cannes Lions Innovation” »

ViralGains Captures “In Moment” Consumer Sentiment within Video Distribution

Advertisers can now measure, understand, and improve the impact of digital video campaigns with Customer Sentiment measurement

BOSTON, MA, October 27, 2015 — ViralGains, the leading video ad engagement platform, today announced the launch of its real-time sentiment analysis capabilities. ViralGains’ Customer Sentiment Analysis is built on top of an in-unit survey, which gathers rich feedback from a brand’s target audience during the viewing experience. Now, brands can measure real-time sentiment from hundreds of thousands of engaged consumers during the campaign.

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ViralGains Releases Profiling Suite

Platform enhancements provide deep viewer insights across YouTube, Facebook, Instagram, and the Open Web

 

BOSTON, MA, September 16, 2015, — ViralGains, the leading video ad engagement platform, today announced the availability of its Profiling Suite. Designed to provide advertisers holistic tools to activate their most engaged video viewers, the Profiling Suite combines in-depth viewing and engagement data with YouTube, Facebook, and Instagram custom audiences.

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MITX Announces the 2015 Future Leaders Group

Final Eight Poised to Make an Impact on New England’s Technology & Innovation Community

Boston (Business Wire) — Today, the Massachusetts Innovation and Technology Exchange (MITX), the premier organization representing the New England technology and innovation community, announced the eight individuals chosen for the 2015 MITX Future Leaders Group (FLG). The eight individuals were selected from a group of exceptionally talented nominees based on leadership skills, entrepreneurial spirit, and early impact on the Massachusetts innovation ecosystem.

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