3 Brands Experimenting With New Video Formats

As we mentioned in our previous blog post 5 Video Trends That Deserve Marketers’ Attention,  video became a top investment priority for marketers in 2017 with digital representing 37% of total US media spending and video seeing double-digital growth.

With the rise of new video formats, video will continue to evolve. We will see more virtual reality, live video, 360 video, and targeted content formats as we go through the year. Here are three brands that recently got our attention by engaging consumers with these new video formats:
Continue reading “3 Brands Experimenting With New Video Formats” »

Who Will Lead The Next Marketing Revolution?

In the last working week of 2016 — a year that will surely go down in infamy in the history of marketing and communications — my colleague Julie Ginches posted a well-received article on the “teachable moment” that the fake news crisis has created for marketing professionals. Toward the end of the article, she asks if in fact it’s time for the industry to pull itself together once again and write a professional code of conduct, as the authors of the Cluetrain Manifesto did at the dawn of Internet marketing. Reviewing a catalog of examples of marketers behaving badly, Julie wrote: Continue reading “Who Will Lead The Next Marketing Revolution?” »

Our 2017 Video Advertising Predictions

Online video has exploded in popularity and effectiveness over the last few years. With the increase in live video streaming, innovative uses of 360 video and virtual reality, it’s no surprise that there’s going to be a lot of change in 2017 for the video marketing landscape. As online video continues to evolve it is important for brands to keep an eye on key trends and new developments to position themselves advantageously. To help you hit the ground running this year we asked our internal experts their top predictions for 2017.

Here are a few predictions from our internal experts on the topic of online video and marketing to keep in mind in order to make the most of 2017: Continue reading “Our 2017 Video Advertising Predictions” »

Why Brands Should Think Like Technology Startups

Not long ago, Marc Andreesen—the co-creator of the first commercial web browser and now a prominent investor—proclaimed “software is eating the world.” What he meant, in all his foresightful wisdom, was that there was no industry invulnerable to being disrupted by software companies and the digitization of everything under the sun.

His phrase caught on instantly inside the major tech corridors—Silicon Valley, New York City, Boston, others—for it was in those places that the digitization credo was first advanced. But, there’s a second, and perhaps more powerful credo which came out of tech and has also been eating the world: an approach to product development where failing is desirable… in the early stages of development, in particular. Continue reading “Why Brands Should Think Like Technology Startups” »

4 Advertising Takeaways From the 2016 Holiday Season

The 2016 holiday shopping season was the strongest season yet, with 16% growth in sales from 2015. In this post, we’ll look back at a few of the trends that made this most recent holiday shopping season so unique and what marketers can learn from it to apply to their strategies this year. Continue reading “4 Advertising Takeaways From the 2016 Holiday Season” »