Since we are in the business of Viral Video marketing we are often asked how is that different than video advertisements. Even the most keen investors in Boston have posed the question to us. The questions are expected because our industry is still in her infancy. The videos we promote are known as Viral Videos. This editorial aims to establish a differentiation from our industry’s sister: video advertisements.
Online video rose to mainstream popularity in the last decade and immediately marketers created a demand. The initial supply consisted of in-banner ads, pre-rolls, post-rolls and other forms of video advertisements. Video advertisements proved themselves to be an effective method of marketing and branding. Over the years, a new form of online video marketing was bubbling under the radar. Enter the Viral Video.