Video Ad of The Week: The Ultimate Vacation Home By Audi & Airbnb

Audi and Airbnb have teamed up to appeal to their audiences’ desire for extreme, unique life experiences. Imagine staying at an ultra modern house in the middle of the desert with unlimited access to drive a high-speed, luxury car through the sand. It sounds like a dream, but you can rent this fantasy on Airbnb by booking the luxury Rondolino Residence in Death Valley, Nevada, where guests get to drive a 2017 Audi R8 during their stay. Continue reading “Video Ad of The Week: The Ultimate Vacation Home By Audi & Airbnb” »

DMEXCO 2016: Marketing to Individual People Not Consumers

DMEXCO has grown enormously over the years and today it’s one of the “must-attend” events of the innovation and digital marketing economy. This event absolutely rivals, if not surpasses, other industry events like Mobile World Congress in Barcelona and Cannes Lion in France. The majority of the event and the adtech company presence had a global feel with a bit of local flavor that still had their languages set only to German. Continue reading “DMEXCO 2016: Marketing to Individual People Not Consumers” »

Video Ad of The Week: The Evolution of iPhone Ads

Last week, Apple officially introduced the iPhone 7 to the world. Over the last ten years, Apple has created over 150 iPhone ads including product releases, how-to videos and feature descriptions. When you look back at their earliest videos, you can see just how much human behavior has changed thanks to this technology. So let’s take a look back at iPhone’s evolution based on their advertisements. Continue reading “Video Ad of The Week: The Evolution of iPhone Ads” »

Case Study: How a Major Financial Services Company Measured The Impact of Online Video On Different Audiences

Online video has become a significantly influential medium. Almost half of consumers are more likely to investigate a product or service after having watched an online video about it.¹ Thus, it’s no surprise that many financial services companies are using video to connect with consumers in an effort to drive brand awareness, acquire new customers or instill brand loyalty. Continue reading “Case Study: How a Major Financial Services Company Measured The Impact of Online Video On Different Audiences” »

Video Ad of The Week: Volvo’s New Long-Form Ad “Song of The Open Road”

Volvo’s new video “Song of The Open Road” draws inspiration from American poet and journalist Walt Whitman.  This video is a departure from typical car ads. Volvo has taken a dramatic approach to storytelling and gives the viewer the feeling of watching a short art film,  not an advertisement. Continue reading “Video Ad of The Week: Volvo’s New Long-Form Ad “Song of The Open Road”” »

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