5 Advertising Predictions For Super Bowl LII

According to Nielsen, 111.3 million people tuned in to the 2017 Super Bowl. The biggest television event of the year, millions also stream the game and get the play-by-play through social media and digital news.

This year, NBC is asking for more than $5 million for a 30-second ad spot, and they’re attempting to draw interest from brands through bundling with the Winter Olympics. It will be interesting to see which brands come back, who opts out, and how brands use conversational marketing to make a business impact with their campaigns.

Here are our five predictions for how brands will approach their ads.

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How can brands ensure their video ads don’t show up on fake news sites?

What can brands do to protect themselves against ad fraud?

How can marketers use video to influence purchase intent, brand sentiment, and sales? Continue reading “Grab Your Spot Today for story.tech Chicago” »

Infographic: Driving Deeper Engagement With Consumers Using Mobile Video

It wasn’t too long ago that marketers perceived video advertising as simply an awareness tool. On a similar note, the marketing field was deemed only a branding play.

But times have changed.

Today’s Chief Marketing Officers are under constant pressure to make a tangible impact on revenue on top of building loveable brands. Just as more is expected from today’s head of marketing, the modern CMO asks more from video.

Continue reading “Infographic: Driving Deeper Engagement With Consumers Using Mobile Video” »

Ask the Experts: How Can Brands Make Sure Their Ads Show Up in Brand Safe Environments

 

We interviewed our story.tech panelists on all things digital advertising and we’re sharing it with you here on the blog. Click through to our previous interviews here, here, here, and here.


With recent reports of advertisements appearing alongside less-than-flattering content, brand safety concerns have been a hot topic in the digital advertising world. Brands are stuck between a rock and a hard place. They want to be where their consumers are, but they’ve also become increasingly aware of the risks they take when advertising in environments driven by user-generated content.

Although both Google and Facebook have responded to concerns about brand safety, advertisers are beginning to realize they have alternatives. Continue reading “Ask the Experts: How Can Brands Make Sure Their Ads Show Up in Brand Safe Environments” »

Ask the Experts: How Can Marketers Use Video Throughout the Buyer Journey?

We interviewed our story.tech panelists on all things digital advertising and we’re sharing it with you here on the blog. Click through to our previous interviews here, here, and here.


Video is often used as just an awareness tactic. But thanks to more advanced technology, the data gathering and targeting capabilities in digital advertising have provided the opportunity for more sophisticated campaigns.

What does this mean? Gone are the days of the annual campaign. Now, brands can create a variety of content that engages users based on their position in the buyer journey. This opens the door for marketers to use video to go beyond just awareness and also drive intent, consideration, and even direct sales. Continue reading “Ask the Experts: How Can Marketers Use Video Throughout the Buyer Journey?” »

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