According to Nielsen, 111.3 million people tuned in to the 2017 Super Bowl. The biggest television event of the year, millions also stream the game and get the play-by-play through social media and digital news.
This year, NBC is asking for more than $5 million for a 30-second ad spot, and they’re attempting to draw interest from brands through bundling with the Winter Olympics. It will be interesting to see which brands come back, who opts out, and how brands use conversational marketing to make a business impact with their campaigns.
Here are our five predictions for how brands will approach their ads.