Engaging Millennials Part 4: Engage in a Two Way Conversation

One of the defining characteristics of many Millennials is that they want to feel included in the brand journey. According to research by Millennial Marketing, 40% want to participate in co-creation of products and brands and 70% feel a responsibility to share feedback with a company after a good or bad experience.

Continue reading “Engaging Millennials Part 4: Engage in a Two Way Conversation” »

Video Ad of The Week: DOVE® Chocolate Reminds Us to Enjoy Every Moment of Life with No Regrets

Life is Short. Savour the Moment. Carpe Diem.

Mars Chocolate North America captured this sentiment beautifully in their new ad for DOVE® Chocolate. The video, called “Each and Every Day”, encourages us to live life to its fullest by telling a story of one woman’s entire life over the course of one day, from when she was a child in the morning to silver-haired lady, in the evening. Continue reading “Video Ad of The Week: DOVE® Chocolate Reminds Us to Enjoy Every Moment of Life with No Regrets” »

Video Ad of The Week: Allstate Insurance Touches On Risks of Home Sharing

Thanks to home-sharing platforms like Airbnb, short-term home rentals have surged in popularity. Renting out your place when you are away might seem like an easy way to make money, but it comes with major risks. This is why Allstate just launched HostAdvantageSM in five states , a new product that better protects policyholders renting out their homes for brief periods. Continue reading “Video Ad of The Week: Allstate Insurance Touches On Risks of Home Sharing” »

Case Study: How a Major Automotive Company Used Online Video To Drive Customers to their Service Center

Online video has become an incredibly valuable medium for automotive companies. Over half of all auto shoppers use online videos when shopping for a car¹ and advanced targeting capabilities allow auto brands to deliver the right content to the right people at the right time. Continue reading “Case Study: How a Major Automotive Company Used Online Video To Drive Customers to their Service Center” »

5 of Our Favorite Olympic Video Ads

The Rio Olympics officially began last week along with many inspiring video ads from brands across the globe. To celebrate the beginning of the Olympics, the ViralGains team selected their favorite Olympic-related videos.

Here is a look at the top five Olympic ads, according to VGers: Continue reading “5 of Our Favorite Olympic Video Ads” »

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