story-tech-nyc-la

Can you tell what a brand’s message is based on just two seconds of its video ad? Probably not, but it turns out that two-second views (of half the ad on screen) are the industry standard for viewability.

The industry needs better ways to measure video engagement, solutions to mitigate ongoing issues like ad fraud, and ways to achieve real business value and authentic connections with consumers through video at every stage of the customer journey.

ViralGains’ story.tech event series explores these topics and more. We kicked off our first event in Boston on May 9 with an all-star speaker lineup and nearly 100 attendees. Check out the highlights here:

We had so much fun at the first event that we’re taking this on the road! We’ll be in NYC on August 15 and in Los Angeles on August 23. See all the details below:

story.tech NYC

Speakers:

  • Joshua Lowcock – EVP, Chief Digital Officer – UM Worldwide
  • Nick Miaritis – SVP, Regional Business Director – Saatchi & Saatchi New York
  • Jessica Richards – EVP, Managing Director, North America – Socialyse
  • Steve Rubel – Chief Content Strategist – Edelman
  • Tod Loofbourrow – CEO – ViralGains

Where: PUBLIC New York

When: Tuesday, August 15 at 6:00 p.m.

Register here.

Story.tech LA

Speakers (with more to come!):

  • Jeff Roach – President & Chief Strategy Officer –  Schiefer Chopshop
  • Duryea Ruffins President, Cross-Screen Engagement – Quigley-Simpson
  • Tod Loofbourrow – CEO – ViralGains

Where: SLS Hotel Beverly Hills

When: Wednesday, August 23 at 6:00 p.m.

Register here.

At story.tech, you’ll hear from the experts about the changing landscape of digital video and what you need to do to stay ahead of the curve, including:

  • How video can be used to generate authentic connections with consumers
  • How to drive meaningful results through video at every stage of the buyer journey (not just awareness)
  • How to use video to engage consumers in two-way conversations that help you learn about their product interests and their feelings about your brand

Plus, you’ll have plenty of time to network during our post-panel cocktail hour.

If you are in NY or LA on those dates, we’d love to see you! Register today.