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- BlogWhat Authentic Connection in Digital Advertising Really MeansIn today’s digital landscape, where consumers seek authenticity amidst a sea of content, brands that prioritize genuine connection stand poised to not only capture attention but…
- Blog5 Reasons Advertisers Should Invest in Zero-Party AdsIn the dynamic landscape of digital marketing, data has become the cornerstone of effective advertising strategies. Among the various types of data available, zero-party data has…
- BlogBringing the Zero-Party Data Party to Dunkin’s DunKings’ Super Bowl LVIII AdvertisementLet’s be honest with ourselves here…do advertisers truly tune in for the game? Or do we tune in for the ads and the endless supply of…
- BlogDecoding Customer Love Languages with Zero-Party Ads 💘In the ever-evolving realm of digital marketing, understanding your customers’ preferences and needs is key. It’s no secret that traditional methods like demographic data and online…